Bumble, a heterosexual dating app that gives women the power by allowing them to make the first move, is now endeavoring to attract the gay market by investing in a new dating app that could unseat Grindr.
Chappy, the new app for gay and bisexual male is “more focused on meaningful connections” says Ollie Locke, its co-founder.
You may already know Locke from his UK reality show, Made in Chelsea. When he came out of the closet and started using Grindr, he quickly discovered that it was not for him. He felt that the men on the app treated one another solely as objects.
His cofounding partner, Jack Rogers, says: “The most striking thing about Grindr is that it’s all so negative…I downloaded it once, and within about an hour I had d*ck pics coming through.” Rogers has already made a name for himself for his work on the lifestyle app, Grabble.
The pair feel that through Chappy, they can give men a much better user experience. Users can decide if they are looking for “Mr. Right,” “Mr. Right Now,” or “Mr. Who Knows.”
Bumble itself was created by Tinder co-founder Whitney Wolfe. She says: “gay marriage is legal now, thank God, and I think the dating landscape has not provided that same type of acceptance.”
“Bumble is passionate about helping people connect confidently, safely and in an environment where they feel empowered,” says a Bumble company representative. “Chappy shares these same values and has created a product for an audience that week feel is very underserved. Bumble has made great strides for women in the dating space, and we believe Chappy will do the same for gay men.”
While a launch date is yet to be determined, the company is allowing users to sign up in advance through their Facebook page.