The popular lesbian blog, AfterEllen, is closing its doors this much to the chagrin of its loyal followers.
The Editor-In-Chief Trish Bendix spoke about the disappointing news:
“Here are the facts: Evolve Media purchased AfterEllen from Viacom two years ago. They gave us two fiscal years to become their LGBT property and profit in that space, and they found we are not as profitable as moms and fashion.”
“And, yes, ‘they’ are mainly white heterosexual men, which is important to note because not only is this the story for us, but for a lot of other properties—large-scale media outlets, lesbian bars out-priced by neighborhoods they helped establish, housing in queer meccas like Portland that is being turned into condos and AirBnBs.”
“At the very same time, queer women and culture is being celebrated on the Emmys, in the legalisation of both mothers being included on their newborn’s birth certificate, and our namesake, Ellen DeGeneres, being one of the most well-known, well-liked and undeniably profitable television and lifestyle personalities of our generation.”
The website won’t be gone just yet, but new content isn’t forthcoming.
“Evolve has decided to keep the site and its archives alive for now, with a promise of periodically publishing freelance pieces in the future. I am not sure what that will look like, as Friday is also my last day, after 10 years of contributing writing and eventually coming on to work full time as a blog editor, then managing editor, and, for the last two years, as Editor in Chief.”
She adds how much she has appreciated her time at AfterEllen. “I feel so grateful and so, so lucky to have been a representative for lesbian and bi women for a decade. I often joke that I’m the one asking ‘the lesbian questions’ in a room full of journalists or reporters or critics that aren’t looking for the answers that I am, that we as a community deserve.”
“And even though mainstream visibility has grown and larger publications have verticals now where they focus some of their attentions on LGBTs, AfterEllen was still the one place completely dedicated to queer women in media, entertainment, pop culture and our depictions therein.”
“We are frequently cited, linked to, asked for comment and utilised as a resource for those who find us to be the only place that has, for so long, been the authority on ourselves.”
Bendix, however, has a lot to look forward to and a number of new projects in mind. “There are so many stories that only exist on our site that could never be replicated elsewhere; the hard work and voices of so many queer women. As for me, I’ve been working on a novel for the past three years I’m hoping to find a publisher for as well as non-fiction book that is very closely related to the kinds of things you’d find on AfterEllen. I’ve also started to dip my toe into television writing and will continue my advocacy for LGBTs and women, no matter where I end up next.”
AfterEllen—you will be missed!