The LoveLoud Festival in Salt Lake City, UT aims to raise money to be donated as grants to local and national LGBTQ charities. It’s also meant to bring attention to the struggles that the LGBTQ+ youth communities go through and how we can help “love, understand, accept, and support” them.
Apple CEO, Tim Cook, was in attendance at this year’s event on July 28th where he went on-stage just before Imagine Dragons to deliver a positive message to the LGBT community:
“I stand before you tonight as an uncle, a sports nut, a CEO, a lover of the beautiful Utah outdoors, and a proud, gay American. I come to deliver a simple message that I want every LGBT person to here and to believe.
You are a gift to the world. A unique and special gift, just the way you are. Your life matters. . . My heart breaks when I see kids struggling to conform to a society or a family that doesn’t accept them. Struggling to be what someone else thinks is normal. Find your truth, speak your truth, live your truth.
Let me tell you, ‘normal’ just might be the worst word ever created. We are not all supposed to be the same, feel the same, or think the same. And there is nothing wrong with you.
I know that life can be dark and heavy, and sometimes might seem unreasonable and unbearable, but just as night turns to day, know that darkness is always followed by light. You will feel more comfortable in our own skin, attitudes will change. Life will get better and you will thrive.”
The LoveLoud Festival was able to successfully raise $1 million this year.