In a move that will please both vegans and non-vegans alike, Giorgio Armani has announced that he will no longer be using fur in any of his collections from autumn/winter 2016.
He released a statement, saying: “I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections. Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals.”
You may have already heard about this from the Respect for Animals and Humane Society International, as they made a statement before the brand itself. However, the brand has committed to the new policy with Giorgio Armani, Armani Privé, and Emporio Armani collections after working with the Fur Free Alliance.
Joh Vinding, chairman of the Fur Free Alliance, had this to say: “Armani‘s fur-free announcement makes it clear that designers and consumers can have creative freedom and luxury all without supporting animal cruelty. Mr. Armani has been a trendsetter in the fashion world for decades and this latest announcement is proof that compassion and innovation are the future of fashion.”
This move was also called a “remarkable victory” by animal rights group PETA.