Let’s put aside Caitlyn Jenner’s politics for a moment. She is now making news by being the face of a couple new marketing campaigns.
On Instagram, she posted a behind-the-scenes image of her working on a new H&M ad. She will be the spokesperson for their new athletic line.
Under the picture, she added the caption: “Backstage @hm. Can’t wait to show you more of this inspiring and amazing campaign! #StayTuned #HMSport”
It seems like she’s finally stepping out of her family’s shadows and doing what the Kardashian-Jenner clan does best—sell stuff through product endorsements.
She is even joining her daughter, Kylie, in hawking cosmetics.
She has a Mac lipstick coming out on April 7th named Finally Free. The color is a rosy hue that is meant to be able to be worn every day by anyone. The universality of the shade was important to her.
Jenner captioned the ad for the lipstick by saying: “All Ages. All Sexes. All Races.”
She also reflected why she chose the name Finally Free for her lip color: “I’m free. I woke up the other morning, and I was just happy. Getting dressed, going out, I’m accepted in the world; people are nice. Life is good. I’m Finally Free.”