Macy’s, the popular American department store, has just added a new line of clothing and accessories by Elton John and Lady Gaga.
The new limited edition line, called Love Bravery, will include t-shirts and sweatshirts, backpacks and keychains, outerwear and knitted caps, as well as water bottles and skateboards. The clothing line and novelty items will feature bold prints and colors as would be expected from the two pop icons, and nothing in the Love Bravery collection will be priced over $99 (£68, €87).
Sir Elton and Gaga’s message for the line was to combat prejudice and inspire compassion; as such, twenty-five percent of the sales proceeds will be donated to the Elton John AIDS Foundation and Gaga’s Born This Way Foundation.
Lady Gaga explained: “It’s an honor to team up with Sir Elton John to create this line with Macy’s…We need to make the world a kinder and braver place where men and women everywhere are empowered to live with compassion. That’s what Born This Way Foundation is all about, that’s what the Elton John AIDS Foundation is all about and that’s what Love Bravery is all about.”
Sir Elton continued this message: “I love the idea of fusing who you are on the inside — your passions and dreams — with what you wear on the outside…Love Bravery is about the compassion on the inside to understand someone’s fears, and the bravery on the outside to stand up for them, and for yourself: to accept others for who they are and to be who you want to be. It’s what I‘ve tried to do in my life, my career and with the Elton John AIDS Foundation, and it’s a passion Lady Gaga and I share. So I’m thrilled we are collaborating on this project and delighted Macy’s understood our dream to connect with people this way.”
Love Bravery items will be available in May, at first sold only online, but followed soon thereafter by in-store sales at approximately 150 Macy’s stores. Unfortunately, the limited edition line will only be offered through August 20th, so please don’t wait too long to get a Rocket Man t-shirt or a Mother Monster backpack!