Last Saturday, the conservative activist group One Million Moms started a petition against LGBT-friendly ads that Hallmark placed with the website Zola (a wedding planning site). After the #BoycottHallmarkChannel petition, Hallmark pulled four of its ads from the website according to the New York Times. In response to their pulling ads that some people felt were controversial, a massive backlash ensued on social media. Hallmark faced a lot more pressure from the LGBT-supporting community, and realized quickly what a mistake they had made. Mike Perry, Hallmark Cards, Inc CEO apologized profusely for removing the ad on Zola featuring a lesbian wedding kiss. Perry also promised to work with GLAAD to learn how to have a more inclusive presence. Perry stated, “The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision. Our mission is rooted in helping all people connect, celebrate traditions and be inspired to capture meaningful moments in their lives. Anything that detracts from this purpose is not who we are. We are truly sorry for the hurt and disappointment this has caused. Across our brand, we will continue to look for ways to be more inclusive and celebrate our differences.”