You probably saw the comments from Herve Leger executive Patrick Couderc recently, about how if you were a “voluptuous woman” or a “committed lesbian” you shouldn’t wear their bandage dresses.
Those comments have now backfired on him quite significantly. As the title suggests, Patrick Couderc has now been fired as a result of his comments. The brand has made a statement saying that they are “appalled” by his comments, and went on to say that: “[Couderc’s words] are not a reflection of Herve Leger by Max Azria or MJH Fashion ideals… he is no longer associated with the company.”
“The Herve Leger by Max Azria brand and its parent company, BCBGMAXAZRIA Group, are shocked and appalled by Patrick Couderc’s comments made in The Mail On Sunday. BCBGMAXAZRIA Group is working in concert with MJH Fashion to investigate and establish appropriate next steps. The statements made by Mr Couderc are not a reflection of Herve Leger by Max Azria or MJH Fashion ideals or sentiments. The Herve Leger by Max Azria brand celebrates sensuality, glamour and femininity without discrimination.”
Naturally, the original comments made by Couderc have been met with criticism from outside the company, including former Devious Maids actress Paula Garces: “I’m considered a voluptuous woman and have worn Herve Leger before and felt beautiful wearing it, but I will not support anyone or any company that hurts anyone’s self-esteem or sexual orientation in any way shape or form.”
Comedian Margaret Cho also weighed in, vowing to boycott the company: “F**k fashion and ‘designers’ that body shame@HerveLeger #wecanwearwhateverthef**kwewant #boycottherveleger.”