During the recent Republican Conservative Political Action Conference (CPAC), the Human Rights Campaign (HRC) decided to run an add on Grindr.
The ad aimed to target closeted gay Republicans who use Grindr to hook up but support anti-LGBT rhetoric at the CPAC event.
The following ad ran on Grindr:
The ad was strategically run only in Washington DC, where the CPAC conference was held. It clearly called out the gay men who have no problem having sex with other men in their hotel rooms at night but speak anti-gay hate speech with their conservative colleagues.
HRC hopes to have reached a number of closeted men with this ad, as it was commonly reported that male escorts had a huge boom at last year’s Republican National Convention.