I Am Cait Loses 50% Of Its Audience – Is The World Growing Tired Of Caitlyn Jenner?

The ratings of Sunday’s second episode of Caitlyn Jenner’s TV series show that viewer figures have dropped more than 50% from the show’s premier episode.

The first episode of I Am Cait drew in a rather promising 2.7 million viewers, with millions more watching the premier using time-shifted DVR playback. The second episode has managed just 1.3 million, lower than any episode of Keeping Up with the Kardashians.

Reports online are suggesting Caitlyn’s popularity might be waning after having been in the limelight since appearing on the cover of Vanity Fair and almost 17 million people watched her interview with Diane Sawyer.

I Am Cait has received praise for its tackling of trans issues, with Caitlyn Jenner drawing particular attention to the eleven trans women murdered in the US alone in just this year.

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“I feel bad that these, especially young people, are going through such a difficult time in their life,” said Caitlyn Jenner. “We don’t want people dying over this. We don’t want people murdered over this stuff.”

Typically, large drops in same-night viewership provides networks an insight into the audiences interest in a TV show. While the second episode of I Am Cait will likely pickup additional viewers thanks to time-shifted DVR playback, the heavy loss of viewers isn’t a positive sign.