Lady Gaga & Intel Accused Of Exploiting David Bowie Tribute Event

You may have seen the recent tribute to David Bowie at the Grammys, performed by Lady Gaga with the help of Intel.

While many at the event seemed more than impressed with her performance and the impressive effects displayed by Intel, some have accused both Lady Gaga and Intel of exploiting the tribute to Bowie to make money.

For those of you who perhaps missed the performance, essentially Lady Gaga performed 10 of Bowie’s tracks (you’ll get the full tracklist later), while having her performance heavily enhanced by effects supplied by Intel. The issue began when after her performance, when they ran an ad for Intel starrinig Gaga, which propelled many people on social media to attack them.

Here are just some of the comments made on Twitter…

“It was awful and using it to sell intel [sic] right after is a disgrace. Shameful.”

“That was disgusting. She used what should have been a tribute to sell herself and Intel.”

“how can they air a fn commercial on a tribute Bowie! Lady Gaga.. Shame on you. That is so f’ up!”

Below is, according to Business Wire, some of what Intel provided for this performance.

  • Digital Skin – An “animated face” was developed for Lady Gaga that enabled her to adorn a number of iconic looks all in a single performance in real time, to mind-blowing effect. Intel’s highest performing processors were used throughout the development of this part of the performance, accurately tracking her facial movements while the “digital makeup” was adapted and displayed onto her instantaneously through a projector powered by a 6th Generation Intel Core processor-based desktop.
  • Interactive Video – Lady Gaga was given the power to control how she appeared on a beautiful large LED wall. Her Intel® Curie™ module-based ring generated the real-time effects as she rotated and animated her wrists and arms, while Intel Xeon processor-based media servers generated the live content.
  • Robotics – Gaga’s beautiful rose gold piano took on a life of its own as three Intel® Atom™ processor-powered robot arms danced as one to add unexpected motion effects to a traditionally staid and steady instrument.
  • Interactive Holograms – An innovative combination of her Intel Curie technology-based ring and holographic display materials were used to allow Lady Gaga to generate a beautiful three-dimensional hologram of the music legend.

I won’t be going into my opinions here, but you can read them in this article. You can also find the full setlist and a Youtube clip of the performance below. Have you followed us on Facebook and Twitter?

1. Space Oddity
2. Changes
3. Ziggy Stardust
4. Suffragette City
5. Rebel Rebel
6. Fashion
7. Fame
8. Under Pressure
9. Let’s Dance
10. Heroes

Lady Gaga & Intel Accused Of Exploiting David Bowie Tribute Event
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Lady Gaga & Intel Accused Of Exploiting David Bowie Tribute Event
Lady Gaga and Intel have been accused of exploiting the David Bowie tribute event at the Grammys.