Genero.TV are looking for 3 videos for our Love is GREAT Britain (LIGB) campaign, which aims to encourage lesbian, gay, bisexual and transgender (LGBT) travellers to visit Great Britain. One of the videos will be used as the main campaign video and supported by paid media across social media and online in the US and Germany, starting in late February.
The $20,000 budget will be split across the 3 videos – we may select one director to make all 3 videos with the full $20,000 or choose different directors based on your ideas, potentially $10,000 for the main video and $5,000 each for the other two videos.
Our LGBT traveller tends to stick to cities and they are quite London centric, so we want videos that encourage them to get out and explore more of what Great Britain has to offer. The video should feature LGBT friendly locations and experiences around Great Britain and cannot just focus on London. Regional cities should be featured as well as accessible countryside locations that can be reached from a key gay hub.
You can find the full brief here