Lush are well loved by many people for their lovely hand crafted cosmetics, as well as their anti-animal testing policies, but now you have another reason to love them.
The company crafted a gold bar of soap with the brazen #GAYISOK written across it, which was sold in 800 stores worldwide, just in time for the anniversary of the Stonewall riots and very shortly after the SCOTUS same-sex marriage ruling in an effort to raise money for LGBT support groups.
Now, because of their campaign, they have raised £275,000 (roughly $423,191) for LGBT groups across the world. They managed this impressive feat by selling 107,479 bars of soap, despite the fact that 100 of their global stores were unable to sell them due to anti-gay legislation.
At the time of writing, about £50,00 has been donated to All Out, and the rest of the campaign funds are available for LGBT groups to apply for, with grants up to £10,000.
Andre Banks, Executive Director and co-founder of All Out, had this to say about the campaign: “Time and again we’ve seen how, with enough resources, activists do incredible work to change laws and shift hearts and minds towards full equality. Too often, activists are isolated and underfunded, but the #GayIsOK campaign has brought a massive new audience to their work and also crucial funds to help them succeed.”
Alessandro Commisso of Lush added: “A little sparkly soap goes a long way. Thousands of Lush customers, All Out members, VIPs and allies of the LGBT community told the world that #GayIsOK and made this an epic campaign! By purchasing the Love Soap they have given us their trust (and their money) to fund grassroots charities and continue to support LGBT rights as human rights, especially where life is not all glitter.”
If you want to know more about applying for grant, click here.