Social media star, Manny Mua – aka Manny Gutierrez, is out to prove that maybe it’s Maybelline. Manny is part of the makeup giant’s new push of its Colossal Big Shot mascara.
Cover Girl recently added a boy to their beauty advertising campaign—vlogger James Charles Dickerson, and Maybelline decided to follow in their competitor’s footsteps.
Mua is a formidable entity on social media. He has 3 million followers on Instagram and over 2 million subscribers on YouTube.
In the ad, Manny has been paired up with another social media beauty star, Shayla, and the two of them open a golden suitcase full of the golden mascara they are selling. There’s also a sly little wink to a cute hotel bellman. It’s a rich video entitled “The Boss Life– Part 1”, which makes us excited for the parts that are yet to come.
Check out the ad down below: