A new clothing company, Kirrin Finch, is launching with its heart set on transforming the wardrobe of women who prefer a masculine clothing aesthetic. Married couple Laura Moffat and Kelly Sanders Moffat founded the company when they became frustrated by the limited clothing selections that were available for lesbians and gender non-conforming people.
Their campaign on KickStarter shares their company mission: “As women who gravitate towards button-up shirts and bow ties, they often find themselves envying the clothes in the men’s section, yet are frustrated because they don’t fit. Laura and Kelly are no longer willing to settle for ill-fitting menswear or overly frilly womenswear, so they have joined the movement that rejects traditional stereotypes and gives people the freedom to be their true selves.”
They have already raised over $15,000 on KickStarter to start their venture. They are more than half way to their goal of raising $30,000 to help their business take off. Their first product line will be “a collection of menswear-inspired button-up shirts that combine the design and aesthetic of menswear with the perfect fit for the female body.”
Laura Moffat told the Huffington Post: “There are a lot of gender-neutral brands popping up, which is great, because it means there are finally more options for people who don’t fall within the traditional gender binary. Kirrin Finch is unique because we are focused on producing our dapper clothes in a conscientious way that is kind to the environment and the people making and wearing our clothing.”