Pepperidge Farms has announced that this summer, we will be able to find a new LGBT friendly logo on some packages of Goldfish crackers. Goldfish have been longtime supporters of the LGBT community by sponsoring the New York and Philadelphia pride parades. This year, they are also contributing to the parades in Cincinnati, the Twin Cities, and Norwalk, Connecticut.
More same sex couples than ever before have kids, so it makes sense that this beloved children’s snack wants to get in good with non-traditional family structures.
“We’re a kids brand, and families are the core of what we want the Goldfish brand to be about,” Pepperidge Farm CMO Chris Foley said. “We’ve had a lot of success as sponsors of the pride parade, and we wanted to focus our investment.”
The famous “snack that smiles back” will now add to their tagline the hashtag #ForAllFamilies, and their ad campaigns will feature gay couples and same sex family models.
Both Pepperidge Farms and Campbell’s Soup Company, its parent company, are already receiving big praise in the LGBT community. They have scored 100 in the Corporate Equality Index. The Human Rights Campaign has even applauded them by listing them on the best 100 places to work.
Additionally, Pepperidge Farms will soon be releasing three varieties of goldfish that are being manufactured with organic wheat. Foley said, “we want to bring that option to families that buy organic.” Their fish will be non-GMO, which should make lots of parents smile, along with lots of kids.