Blackpool Tower will be lit up in the colours of the rainbow this weekend.
A rainbow flag will also fly from the top of the world-famous tower.
The display is meant as a message of solidarity for the town’s LGBT+ community as US evangelical preacher Franklin Graham arrives in town.
Graham, who is the son of the late preacher Billy Graham, is a supporter of Donald Trump and has labelled Islam as evil and wicked, and said Satan is responsible for same-sex marriage and LGBT+ rights.
LGBT+ groups in the town, which has a thriving gay scene, will also be organising demonstrations against the preacher who is due to speak at the three-day Festival of Hope at the Winter Gardens.
The Muslim Council of Britain and local MP Gordon Marsden have asked the Home Secretary Said Javid to revoke any visas granted to Graham.
Nina Parker of Blackpool’s LGBT+-inclusive Liberty Church told the Guardian: “Graham speaks in a derogatory and inflammatory way about LGBT people, Muslims and other minorities.
“He seems committed to condemnation, discrimination, walls and prejudice in a way that Jesus never was. He seems to have a faith understanding that majors on condemnation and prejudice against minorities.”