Smartphones for the Nerdy Gay in You
People with a love for gadgets always want to have the latest mobile device in their hand or at least their pocket, including members of the gay community. Technology is allowing for your mobile device to let you tweet, talk, text and even spend face-to-face time with your favorite guy or gal. Smartphone companies who are…well smart, would be well advised to advertise in gay publications and reach out to LGBTs in their television ads. This is because 70 percent of gay men own a smartphone and lesbians are not far behind them.
How are Smartphones Used?
The 5th Annual LGBT and gay Community Survey conducted by Community Marketing & Insights show that gays and lesbians are addicted to their smartphones. The survey found out that lesbians usually spend their time with their smartphones texting, about 87 percent of the time on their smartphone, and to browse the Internet, about 83 percent. One of the other main activities with smartphones is checking in with their social media sites.
The iPhone seems to be the most popular brand of smartphone for members of the gay community, with 50 percent of gays owning one of the popular Apple products. With the iPhone 6 just launching, the bigger screened version of the popular iPhone series is bound to attract the attention of technology loving gays. Despite the downturn in the economy over the past few years, the purchasing power of those enjoying the gay lifestyle is still strong, of which smartphones should be aware.
New Phones the Could Turn Heads
Along with the iPhone 6, the news Windows phone could send members of the LGBT and gay community to stores in droves in June. The Nokia Lumia 930 features a large 5-inch display, a 20-megapixel camera, 2 GB of ram and a 2.2 GHz quad core processor. It also features Windows 8.1 on the phone when you buy it. The trend is running toward larger screens, making the smartphone a mini tablet as well.
Another head-turning phone will probably not be out until 2015, but Project Ara is an exoskeleton that allows you to build your own device. If you want to concentrate on Internet browsing, you can do that. If you want a better camera on your phone, that can be added as well. It may also have the ability to add sensors to the device, for instance giving it the ability to help diabetics track blood sugars.
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