Target Moves Away From Gender-Based Signs & Some Are Unhappy

You may have seen the statement from Target recently that they are moving away from gender based signs for certain departments. Rather unsurprisingly, this has upset some people.

Some of their statement reads: “We know that shopping preferences and needs change and, as guests have pointed out, in some departments like Toys, Home or Entertainment, suggesting products by gender is unnecessary. Right now, our teams are working across the store to identify areas where we can phase out gender-based signage to help strike a better balance.”

As you can probably guess, this has drawn quite a bit of criticism from various people, with some people even saying they will no longer use Target.


This has also drawn support, of course, including Rachel Simmons, co-founder of the empowerment and anti-bullying group Girls Leadership. She said that it’s a “huge deal that Target is going gender-neutral.”


“Target is a trendsetter. Retailers have an incredible opportunity here. They’re opening up a whole world of possibility for these kids.”  This move is being made not long after they were called out for a questionable sign in one of their stores. 


Despite the criticism, a spokesperson for Target spoke to the Huffington Post, and said that most of their customers are in support of the move.  “We recognize by coming out and making these couple of changes that people are going to have a wide variety of opinions. We expected and respect that. The response from the guests has been overwhelmingly positive.”