London Pride 2016 is almost upon us, and Tesco have shown a strong support for the annual LGBT pride event.
Tesco have released their plans for London Pride, saying: “12 Tesco stores along the parade route will also turn the iconic Tesco chevrons the rainbow colours of Pride to show their support .The 12 stores on route will also sell exclusive F+F Pride t-shirts with the design being inspired through quotes from customers and colleagues about what Pride means to them.
As well as in-store activity, a 40-foot Tesco delivery truck will take part in the Pride parade. Decked out with a dance floor, bubble machines and a DJ, the truck will play songs as selected by Tesco customers.”
As you may know, Tesco is also one of the sponsors of London Pride, which got over 1 million people attending last year. Hopefully, we can break that record with this year’s attendance, weather withstanding.
John Dickinson, Out at Tesco Chair, said: “We know Pride in London is such a fun and vibrant event and that’s why we’re proud to be an official sponsor this year. Over 200 of our colleague will be taking part in the parade and twelve stores along the route will also be getting into the spirit with special Pride-themed signs, balloons and carrier bags.”
Their support for the LGBT community doesn’t stop there, though, as Tesco are also supporting LGBT Switchboard. For over 40 years LGBT Switchboard has run a helpline supporting millions across the UK.
London Pride Parade takes place on Saturday 25 June from 1pm to 4:30pm, and you can also find Pride Life’s stand at Trafalgar Square on the day. Come and visit us for a free London Pride guide.