Whole Foods Counter-Sues “Love Wins Fag” Cake Pastor, Proves They Didn’t Do It

I’m sure you all have heard about the controversy surrounding Whole Foods, and the cake which supposedly had the word “fag” added to an inscription reading “Love Wins”.

This whole thing was started by Pastor Jordan Brown, who sued Whole Foods for allegedly adding the word “fag” onto his ordered inscription of “Love Wins”. He claimed that he didn’t notice the addition to the cake until he got until his vehicle.

It didn’t take long (about two hours) for a Whole Foods representative to say that the slur was not written by one of their staff, so there was nothing that they could do.

At the time, Whole Foods said: “The team member wrote “Love Wins” at the top of the cake as requested by the guest and that’s exactly how the cake was packaged and sold at the store. Our team members do not accept or design bakery orders that include language or images that are offensive. Whole Foods Market has a zero tolerance policy for discrimination.”

“We stand behind our bakery team member, who is part of the LGBTQ community, and the additional team members from the store, who confirmed the cake was decorated with only the message ‘Love Wins.'”


The cake in question.

From the start, I have been suspicious and skeptical of Pastor Brown’s accusations. Not only was the cake decorated by an LGBTQ+ community member, it is clear even to my layman’s eye that the word “fag” was written by a different person.

Not only is the placement off, the colour and thickness of the icing is clearly different to that of the original inscription.

Now, Whole Foods have said that they are counter-suing Pastor Brown, and are seeking $100,000 in damages from Brown and his attorney, Austin Kaplan. They have also stated that Brown’s complaint is “groundless, brought in bad faith, and intended for the sole purpose of harassment.”

They also said that  their employees “did not put this slur on the cake,” and further alleged that Brown “intentionally, knowingly, and falsely accused Whole Foods and its employees of writing the homosexual slur ‘FAG’ on a custom made cake that he ordered.”

In order to bolster their defense, Whole Foods have posted a clip of CCTV surveillance from when Brown purchased the cake. In his initial accusation video, Brown showed the UPC label on the side of the box, and insisted that it the box was unopened.

However, the footage provided by Whole Foods seems to disprove that claim, as you can see the cashier scan the UPC label on the top of the box.

Whole Foods contined: “Mr. Brown admits that he was in sole possession and control of the cake until he posted his video, which showed the UPC label on the bottom and side of the box. After reviewing our security footage of Mr. Brown, it’s clear that the UPC label was in fact on top of the cake box, not on the side of the package. This is evident as the cashier scans the UPC code on top of the box.”

Needless to say, if the accusations from Brown are proven to be false, then it will only be damaging to the LGBT community. Fake claims like this only make the thousands of real cases of discrimination look less legitimate, and also make it harder for real victims to come forward.

You can see the video from Whole Foods below. Have you followed us on Facebook and Twitter?

Whole Foods Counter-Sues
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Whole Foods Counter-Sues
Whole Foods have counter-sued the "love wins fag" cake Pastor, and proved that they didn't do it.